ACHIEVEMENT

MMA Smarties Awards 2021 Shortlist

AQUA and Mango Digital | in Social Media Marketing

AQuaVua Campaign ( That's really matched)

The term ‘vừa' is a social slang in Vietnamese language and also a hot keyword mentioned by target audience on social media.*

Also, it acts a humble yet impactful statement of how much of

a ‘match’ AQUA is to marriage lives

Campaign Hashtag:

#ÀQuáVừa

_by Đăng Nguyễn

Credits:

Creative Lead: Iris Tâm Nguyễn

Copywriter: Nguyễn Hải Đăng

Art Director: Jime Ngô

Designer: Bummie, Nguyễn Trung Nhật.

Social Community: Lê Tam Ngươn (Salmon)

UnMatch

Ads Series

There are some certain moments in life that annoy the heck out of

the perfectionist inside us.

The ad series will humorously using such uncomfortable situations to trigger the users, ignite their curiosity about what will be revealed next by AQUA.

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BUMPER

ADS

When two people get married, they are also ‘married’ to marital problems.

The ad series features newlyweds from areas of Vietnam, taps into their ‘itchings’, addresses the problem with the bird-eye view angle, then suggests AQUA refrigerator as a solution.

Situation 1: Budget problem.

Situation 2: THE choice for married couples.

Because to choose AQUA is choosing the REAL match for marriage

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PHOTO

ALBUM 1

Khi hai ta vừa một nhà

The photo album tells a story of the KOL couple who just recently married. When moved in with each other, the couple decided to choose AQUA’s refrigerator and washing machine, because to choose AQUA is to choose a pleasant life